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Pengantar Tataniaga Pertanian

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Deskripsi Buku Pengantar Manajemen Pemasaran Pertanian ini merupakan panduan bagi petani/perusahaan pertanian dalam mengelola usaha taninya. Sekalipun buku ini diperuntukan bagi petani dan usaha taninya, namun para peternak pun dapat menggunakan buku tersebut dalam melakukan pengelolaan pemasaran produk peternakannya.\\r\\n\\r\\nDAFTAR ISI\\r\\nKATA PENGANTAR.................................................................................. v\\r\\nDAFTAR ISI................................................................................................ vi\\r\\nDAFTAR TABEL......................................................................................... viii\\r\\nDAFTAR GAMBAR................................................................................... ix\\r\\nBAB 1 PENDAHULUAN........................................................................ 1\\r\\n1.1. Pengantar.................................................................................... 1\\r\\n1.2. Definisi Pemasaran....................................................................... 3\\r\\n1.3. Sistem Pemasaran......................................................................... 9\\r\\n1.4. Pasar............................................................................................ 11\\r\\nBAB 2 IDENTIFIKASI PASAR............................................................ 14\\r\\n2.1. Pengertian Pasar.......................................................................... 14\\r\\n2.2. Sifat-Sifat Pasar............................................................................ 17\\r\\n2.3. Potensi Pasar................................................................................ 18\\r\\n2.4. Potensi Penjualan......................................................................... 20\\r\\n2.5. Bentuk-Bentuk Persaingan............................................................ 20\\r\\nBAB 3 MARGIN DAN BIAYA PEMASARAN................................... 23\\r\\n3.1. Saluran Pemasaran....................................................................... 23\\r\\n3.2. Konsep Dasar Margin Pemasaran................................................ 26\\r\\n3.3. Komponen Margin Pemasaran...................................................... 28\\r\\n3.4. Perhitungan Margin Pemasaran................................................... 30\\r\\n3.5. Jenis Margin Pemasaran.............................................................. 33\\r\\nBAB 4 TRANSPORTASI....................................................................... 42\\r\\n4.1. Transportasi................................................................................. 42\\r\\n4.2. Faktor-Faktor yang Mempengaruhi Biaya Transportasi................ 43\\r\\n4.3. Siapa yang Membayar Biaya Transportasi?.................................. 50\\r\\nDAFTAR PUSTAKA.................................................................................... 54\\r\\nPROFIL PENULIS...................................................................................... 55

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Detail Information

Series Title

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Call Number

630.68 HAS p

Publisher

Yogyakarta : Deepublish., 2021

Collation

x, 55 hlm:23 cm

Language

Indonesia

ISBN/ISSN

9786230239410

Classification

630.68

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Pertanian
Tataniaga

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