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Tailoring E-Commerce Ecosystem: Trend and Challenges

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Deskripsi buku:\\r\\nThis book provides a comprehensive overview of e-commerce trends in Southeast Asia and Indonesia while exploring the rapid development of social commerce. In addition, it discusses the adoption of e-commerce by Micro, Small, and Medium Enterprises (MSMEs), including the digitalization of traditional markets and convenience stores. Consumer behavior, both in e-commerce and social commerce, is analyzed in depth, covering trends in impulsive shopping and the use of digital payments.\\r\\nOther discussions include the quality of e-commerce platforms and challenges within the logistics and delivery ecosystem. The main focus is placed on quality assurance and the role of fulfillment warehouses in supporting efficient e-commerce operations. This book highlights various aspects that influence the success of e-commerce, including innovations in services and operational efficiency.\\r\\n\\r\\nDaftar Isi\\r\\nContents — 6\\r\\nOpening Remark — 8\\r\\n\\r\\n1 E-Commerce Outlook — 10\\r\\n\\r\\nThe Growth of E-Commerce — 11\\r\\n1.1. E-Commerce Trend in Southeast Asia — 11\\r\\n1.2. E-Commerce Trend in Indonesia — 17\\r\\n\\r\\n\\r\\nSocial Commerce: The Next Frontier of E-Commerce — 23\\r\\n2.1. Social Commerce Trend in Southeast Asia — 23\\r\\n2.2. Social Commerce Trend in Indonesia — 24\\r\\n\\r\\n\\r\\n2 E-Commerce Adoption — 28\\r\\n\\r\\nMSMEs on-boarding on E-Commerce Platform — 29\\r\\n1.1. Local Product Penetration in E-Commerce — 31\\r\\n1.2. Local Manufacturer vs Local Reseller — 32\\r\\n\\r\\n\\r\\nDigitalization of Traditional Wet Markets and Convenience Store — 35\\r\\n2.1. Challenges Faced in Digitalization Transformation — 38\\r\\n2.2. Opportunities for Growth and Innovation — 38\\r\\n\\r\\n\\r\\nInfluencing Factors of Digitalization of Micro, Small, and Medium Enterprises (MSMEs) — 39\\r\\n\\r\\n\\r\\n3 Consumer Behavior — 44\\r\\n\\r\\nOnline Transaction Behavior in E-Commerce — 45\\r\\n1.1. Purchasing Local Brands Behavior — 48\\r\\n1.2. Digital Payment Transaction — 54\\r\\n\\r\\n\\r\\nConsumer Behavior in Social Commerce — 60\\r\\n2.1. Live Streaming Shopping Behavior — 62\\r\\n2.2. Understanding Impulsive Purchasing in Social Commerce — 66\\r\\n\\r\\n\\r\\n4 Quality of E-Commerce Platforms — 70\\r\\n\\r\\nDark Patterns in E-Commerce — 71\\r\\n1.1. Taxonomy of Dark Pattern — 71\\r\\n1.2. Businesses Competition and Consumer Protection Perspective — 72\\r\\n\\r\\n\\r\\nQuality Assurance — 75\\r\\n2.1. Standardization of E-Commerce Platforms — 76\\r\\n2.2. E-commerce Platform Quality Management — 81\\r\\n\\r\\n\\r\\nThe Role of Quality Assurance in Mitigating Dark Patterns — 87\\r\\n3.1. Challenges and Opportunities — 88\\r\\n3.2. Recommendations to develop quality assurance for E-Commerce — 89\\r\\n\\r\\n\\r\\n5 Logistics in E-commerce — 90\\r\\n\\r\\nAn Emerging Landscape of Logistics in E-commerce Sector — 91\\r\\n\\r\\n\\r\\nFulfillment Warehouses in E-commerce — 95\\r\\n2.1. Why fulfillment warehouse is needed? — 99\\r\\n2.2. Challenges in e-commerce ecosystem — 101\\r\\n\\r\\n\\r\\nDelivery Services in E-commerce — 102\\r\\n3.1. Benefits for businesses and consumers — 104\\r\\n3.2. Challenges in Delivery Services — 108\\r\\n\\r\\n\\r\\nClosing — 110\\r\\nReferences — 112

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Series Title

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Call Number

658.872 ARD E

Publisher

Yogyakarta : Deepublish., 2025

Collation

122 hlm: 25 cm

Language

English

ISBN/ISSN

9786230298745

Classification

658.872

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Subject(s)

Bisnis
Ekonomi

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